Flows & Lifecycle editorials

39 Eight Sleep emails: one doubt per send, Affirm and HSA/FSA doing the price work, and deadlines living in footer fine print.

ROKA hands new subscribers a private 10% code, then never sells it: no shop button in email 1, a slim code banner after, and champions do the rest.

Bombas's 4-email welcome flow, captured twice 21 months apart. Two subjects held verbatim, and the 20% code vanished from the first two emails.

We left a $1,499 e-bike in a Cyrusher cart. An eight-step flow in six days, a support agent who wasn't typing, and a $1,799 price that comes and goes.