Long-form teardowns and patterns from campaigns & cadence. 3 articles published.
Discounts & UrgencyFour months of Liquid I.V. offers: deadlines only in subject lines, a consolation deal that beats the sale, and a July 4 code still live after the holiday.
Campaigns & CadenceFounder-letter tease, designed drop, ICYMI on a ~47-hour clock — twice, almost to the minute. Magic Spoon's launch template, email by email.
Campaigns & CadenceTUSHY's 73 emails in 15 weeks: 15 discounts, all inside three sale windows. The rest is a magazine about butts. Laid out grid by grid.