01·The four jobs
Great analytics aren’t about more numbers. They’re about better decisions.
Find opportunities
Surface the sends, segments, and products quietly making, or losing, you money.
Know what actually works
See which emails, links, and offers move revenue, down to the individual email in a flow.
See how you're trending
Watch performance move over time and know whether you're improving or sliding.
Hold your team and agency accountable
Finally answer the real question: is the work actually good?
02·The explorers
Four explorers, one consistent interface.
Every metric your email program produces, broken down the way you actually think.
1KPI ExplorerThe health check at a glance.More than a hundred metrics, trending over time, with the clutter turned off. Toggle the ones that matter on and off and the chart re-renders around your question.
2Flow ExplorerFind the revenue hiding inside your flows.See flow-level performance and the per-email breakdown together, so you can spot the email that's quietly losing the sale.
3Campaign ExplorerEvery send, ranked by what it earned.Sort any column, compare periods, and drill from a spike on the chart straight to the campaigns behind it.
4Link ExplorerSee exactly where your clicks go.Every click, organized by domain, directory, and individual link, so you know which products and pages your emails actually drive traffic to.
03·Inside every explorer
The numbers are just the start. Click into any of them.
Hover any revenue number, see what actually sold.
Top products bought, order composition, and the discount that drove the sale. Revenue with the receipts.
Click any email, preview the real thing.
Open the actual email straight from the explorer. No hunting, no tab-switching.
Jump to Klaviyo anytime.
One link takes you straight to the campaign or flow in Klaviyo when you need it.
Split any metric by new vs returning.
Know whether a send acquired new customers or rewarded existing ones, and what the discount cost you.
04·Templates
Set up an analysis once. Reuse it forever.
And bring your team with you: every template carries its own read-me, so everyone knows exactly what it’s for.
Build your own custom templates.
Arrange the columns, metrics, and filters you care about, then save it as a custom template, with a note explaining how to read it so your team knows exactly what it’s for.
Or start from one that ships in the box.
Ready-made templates answer common questions instantly: optimal campaign volume, campaign vs. flow performance, deliverability. Pick one and the whole explorer morphs into the new config.
05·Make it yours
Bend the data to the question you’re asking.
Value highlighting, on or off.
A green-to-red wash across the table makes top and bottom performers obvious in a glance.
The chart you need.
Switch chart types to suit the story you're telling.
Export everything.
Take the data or the charts into whatever tool you prefer.
All your history, not just a window.
Filter across your entire account, from your very first send to today.
06·Why revenue moved
Stop guessing why revenue spiked.
Mark holidays, partner start dates, and strategy shifts right on your charts, so every change has context. When did the agency take over, and did it help? Now you can point at it.
07·Prove the ROI
Prove what email is really worth.
Add your costs and see channel ROAS next to your revenue, so email earns its budget on the numbers.
08·Test with confidence
Coming soonTest like a statistician, without being one.
Check results whenever you want without fooling yourself, and keep what you learn in one place.
Peek at results anytime, no false alarmsA clear winner, with honest uncertaintyEvery learning saved for the next send